The Longines DolceVita chronograph won the prestigious French prize, Cadran d'Or, in the “Men's Luxury Watch” category in 1999. With the introduction of the now-established Longines DolceVita collection based on Longines models from the 1920s and 1930s, Longines introduced its baseline, “L'Elégance du temps depuis 1832” (Elegance in Time since 1832) in 1997. 1990s: La Grande Classique de LonginesBased on its Agassiz designs in gold, Longines launched its La Grande Classique de Longines collection of ultra-slim designs in stainless steel. In 1997, it awarded its first Longines Prize for Elegance in gymnastics at the World Rhythmic Gymnastics Championships in Berlin, Germany, to Russian gymnast Yanna Batyrchina. Thanks to their thermocompensating design, VHP models are 5 to 10 times more precise than a normal quartz watch.Īfter having timed a great number of gymnastics events, starting with its initial efforts at the 1912 Swiss Federal Gymnastics Meet in Basel, Longines in 1989 became the official partner, timekeeper and data-handling operator of the International Gymnastics Federation (FIG) and the European Gymnastics Union (UEG). In 1984, Longines launched its Conquest line fitted with the VHP (Very High Precision) movement developed by Longines. The advertisement for this collection was photographed at the fabled Paris restaurant La Grande Cascade. These models have remained in the Longines collection since under the name of La Grande Classique de Longines.By 1983, steady research and development miniaturization efforts yielded caliber L961, a tiny baguette movement barely 1.75 mm thick, leading to the design of breathtakingly slim women' s watchesġ982 saw the birth of a new advertising campaign featuring a special collection dedicated to Longines' partnership with the Ferrari Formula 1 Racing team. 1955 Collection: Longines Wittnauer Watch Company, Inc. (Most Recent) From: Series: Motion Picture Films of Television Interviews With Significant Newsmakers of the Early 1950s, ca. Longines' “Clip” design also won the Montres et Bijoux de Genève prize that year.In 1982 Longines celebrated its 150th anniversary with a collection of ultra-slim gold watches called Agassiz. Local Identifier: LW-LW-632: Creator(s): Longines Wittnauer Watch Company, Inc. The information gathered does not identify any.
Longines is also the oldest brand in the world to be registered with WIPO, the World Intellectual Property Organisation. In 1980 the creation of a diminutive movement, caliber L960, designed for women's watches, gave Longines' creative teams fresh impetus, resulting among other successes in a silver medal at the Bijhorca jewelry and watch salon in Paris. As pioneers of machine manufacturing, Longines was ahead of its time as early adopters of factory processes and technological advances. 1980s: More ultra-thin designsTechnical innovation marked the start of the decade and opened new areas to pioneering design.
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